About Us

Founded by Jan Eriksson, a seasoned entrepreneur with nearly two decades of experience, Purple Lakes has a strong track record in helping consulting companies grow internationally. Having worked with top-tier brands like MARS, Nestlé, Apple, and Coca Cola, as well as mid-sized companies, we understand the unique challenges that consulting companies face in expanding their markets and securing valuable opportunities.

Our Approach

We focus on solving three key challenges that hinder growth in consulting firms:

  1. Choosing the right market to focus on.
  2. Standing out from the competition.
  3. Securing enough discovery conversations with potential prospects.

We believe that discovery discussions are the lifeblood of growth. Our strategy involves working closely with your team to craft tailored market hypotheses and unique selling propositions (USPs), then validating them through direct outreach and discovery meetings.

How We Help You Grow

Tailored for You

We customize our approach based on your company’s needs, whether you’re an individual consulting firm or part of a group. For single companies, we focus on more narrow, credible themes. For groups, we expand the scope of opportunities, leveraging the expertise of multiple companies to enhance credibility and broaden outreach.

Results You Can Expect

Our goal is to deliver 10 high-relevance meetings per month, with the aim of converting 3 into opportunities that can be closed within 6 months. We guarantee 0% no-shows for these meetings, and we only invoice for meetings that have actually taken place.

Our Clients

We’ve helped companies like Woolman, OutSystems, IONA, Centra, and Pretius grow in markets across Europe.

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